Jina Luciani becomes president of the Maison Mode Méditerranée endowment fund

The Maison Mode Méditerranée (FDMM) endowment fund has appointed Jina Luciani as its new president. Former vice-president of the institution, the designer of lingerie label 

Occidente lingerie label, officially takes over from Maryline Bellieud-Vigouroux, founder of Maison Mode Méditerranée and initiator of the Endowment Fund, a major support for emerging talent, budding designers and fashion professionals from the Mediterranean basin.

Jina Luciani, founder of the Occidente brand, takes over the presidency of the Marseilles-based institution - Fonds de Dotation Maison Mode Méditerranée. Jina is deeply committed to the cross-fertilization of cultures and the sharing of knowledge around the Mediterranean,

Jina Luciani was born in 1976 in Beirut during the Lebanese civil war and grew up in the South of France. 

After studying fashion design at the Fashion Institute of Technology in New York, she graduated cum laude from the Paris fashion school ESMOD, where she specialized in lingerie.A committed entrepreneur and RS specialist

At the age of 24, Jina Luciani began her career as vice-president of design at Viamode NY, a subsidiary of the Jones New York group,where she worked on homewear lines for clients such as Barneys New York. She then launched her first brand, French Nomad, which was distributed by this American department store chain.

Jina Luciani then joined Concepts Paris, founded by Jos Berry, as director of the styling team, where she consulted on a range of accounts including Victoria's Secret, Marks & Spencer and Eurovet.These multidisciplinary experiences and her training then led her, in 2006, to create her own brand of lingerie back in Provence.

Named Occidente Ecocollection, this lingerie house based in Peymeinade in the Grasse region of France is committed to a slow-fashion philosophy and makes its wardrobe in hypoallergenic organic cotton on the Côte d'Azur.

Ten years later, after receiving numerous awards from international press titles, his ethical and eco-responsible label - sold to Galeries Lafayette Haussmann and Le Bon Marché in Paris, among others - won the OpenMyMed prize from Maison Mode Méditerranée.

The following year, in 2017, Jina Luciani joined the institution's board of directors as a designer representative, and in 2019, she became president of Maison Mode Méditerranée - long chaired by couturier

Azzedine Alaïa - then co-president of the endowment fund alongside Maryline Bellieud-Vigouroux.

Appointed to the rank of Maître Artisan d'Art in 2022, Jina Luciani also sits on the Marseille Ambassadors' Club and the 

Cosmetic Executive Women France. A consultant specializing in sustainable development and CSR, the businesswoman 

She is also a guest lecturer at the University of Aix-Marseille, and heads the fashion program at the Condé design school in Nice. She is now head of the Maison Mode Méditerranée endowment fund, whose members include Chanel, the LVMH group, numerous companies and eminent personalities from the fashion world, Jina Luciani's mission is to pursue the Phocéenne organization's commitment to promoting the fashion professions on the shores of the Mediterranean, and to support its international development - last autumn, the MMDF extended the scope of its call for scholarship projects to the entire African continent -, notably by participating in the Francophonie summit next October.